Creative Thinking
Developing fresh ideas and distinctive brand experiences.
The Nalay Edit · C.N Alvarez
Vol. 01 — Creative Strategy
Social Media Strategist — C.N Alvarez, The Nalay Edit
Creative storytelling that connects brands with people through meaningful digital experiences.
Social Media Strategy • Digital Marketing • Content Creation • Creative Direction
View my workWho am I?
Hi, I'm C.N Alvarez, a creative storyteller, digital marketing enthusiast, and aspiring creative director with a passion for turning ideas into meaningful experiences.
With a background in social media communication, digital marketing, and business, I specialize in content creation, brand storytelling, and creative strategy. I believe every brand has a story worth telling, and I love finding innovative ways to bring those stories to life.
My goal is to blend creativity with strategy, build authentic connections, and help brands elevate their digital presence. For me, creativity isn't just about making things look beautiful, it's about making an impact.
C.N Alvarez Founder, The Nalay Edit
Professional portrait
Strategic Storytelling
Connecting audiences through intentional messaging.
Digital Innovation
Creating engaging content across evolving platforms.
My Qualifications
Portrait
Fairleigh Dickinson University
Bachelor of Arts in Communication · Florham Campus
- Concentration
- Social Media
- Minors
- Digital Marketing · Business Administration
- Expected
- December 2026
- Honors
- GPA 3.7 · Dean's List / Honors List, 2023–2026
Social Media ManagementDigital MarketingContent StrategyBrand DevelopmentCampaign PlanningCreative DirectionEvent MarketingVisual StorytellingAudience EngagementMarketing Analytics
CanvaExpert
CapCutExpert
Adobe Creative CloudBeginner
InstagramExpert
Meta Business SuiteAdvanced
Google WorkspaceAdvanced
Social Media Analytics PlatformsExpert
My Work
Includes
Six disciplines, one point of view: strategy that gives every visual a reason to exist.
The strategy behind the creative
Case Studies
"Beautiful content tells a story. Intentional strategy creates an impact."
FDU Career Development
From campus resources to content students actually watch.
The Overview
As a Social Media Intern for Fairleigh Dickinson University's Career Development Centers, I focused on transforming traditional career-related information into engaging, relatable, and visually appealing digital content.
My goal was to establish a stronger online presence, increase student engagement, and make career development resources feel accessible to FDU students.
Through creative storytelling, student-centered campaigns, Instagram Reels, event promotions, and trending content, I helped bridge the gap between students and the career opportunities available to them.
The Challenge
University career development resources are essential, but students may overlook traditional informational posts, lengthy announcements, and promotional flyers.
The challenge was to create a digital presence that felt less like an institutional bulletin board and more like an engaging student-centered community.
- Increase visibility of career services and events.
- Develop content that resonates with Gen Z students.
- Create a recognizable visual identity.
- Encourage students to discover career resources through relatable content.
- Balance educational information with entertaining and creative storytelling.
The Strategy
i.Student-centered storytelling
Highlighted real campus experiences through career fair recaps, student interviews, event coverage, and behind-the-scenes footage to create authentic connections.
ii.Reels & trend-based marketing
Adapted social media trends, humorous POV videos, and fast-paced editing to communicate career advice in a more entertaining and approachable format.
iii.Visual branding & campaigns
Created promotional graphics, event campaigns, interactive posts, and educational content with a consistent FDU-inspired burgundy and navy visual identity.
fducareerdevcenters☰
104posts375followers111following
FDU Career Development Office
College & university
Empowering FDU students and alumni to navigate their career.
📍 Serving both Metro & Florham campuses
🤝 Appointments • Events • Employer Connections
linktr.ee/fdudevilcareer
Career ChatsOur TeamQ & AOur Services
Scroll the feed · tap a post
The Results
Instagram performance
Jul 24 – Oct 21, 2026
60,693Total views
+97Net followers
1,415Content interactions
6,970Unique viewers
The most recent 30 days generated about 55% of the 90-day views and 58% of its interactions, showing strong recent audience activity.
Views by content type
Reels were the strongest format. Posts stayed valuable too, which suggests that video storytelling combined with designed informational content worked. Values are rounded as shown in Instagram Insights, so they may not add up to the exact total.
High-performing content
| Content | Views |
|---|
Campus experiences, human-centered storytelling, creative trends and short-form video drew the most attention.
Data source: Instagram Insights for @fducareerdevcenters, overlapping 30-day and 90-day periods ending October 21, 2026. These are account-level results during my involvement, not isolated effects of individual campaigns.
My Contributions
I contributed to the full content creation process, including brainstorming, campaign planning, filming, video editing, graphic design, copywriting, and content scheduling.
I also helped promote career fairs, Career Conversations, Handshake resources, student engagement campaigns, and university events, while adapting messaging to better connect with the student audience.
My approach focused on making career development feel like an exciting part of student life rather than another academic responsibility.
Key Takeaways
This project strengthened my ability to combine creativity with measurable marketing outcomes.
I learned how to interpret social media analytics, identify content formats that resonate with an audience, maintain a consistent brand voice, and translate institutional information into content that feels engaging and relevant.
Most importantly, I developed a deeper understanding of how strategic digital storytelling can make educational resources more approachable.
60,000+ views. 1,400+ interactions. A stronger digital connection to student career development.
Rather than simply promoting events, I focused on building content that students would want to watch, share, and engage with.
Capturing Beauty NJ / Capturing Beauty Loft
Turning a photography studio into a place people want to book.
The Challenge
Introduce Capturing Beauty Loft, a new creative studio space from the three sisters behind Capturing Beauty Photography, and turn attention into bookings for sessions, rentals and events.
Edit this paragraph to describe the studio's goals in your own words.
Creative Strategy
i.Show the spaces
A signature series introducing each studio set, including The Alabaster Wall, SolaceHQ and The Beauty Suite, with a consistent luxury layout and taglines like “Where artistry meets luxury.”
ii.Behind the scenes
Reels from inside real sessions, showing the photographer at work, the families and the atmosphere, so viewers can picture their own shoot.
iii.Seasonal & booking campaigns
Holiday sets, “Christmas is loading” teasers, Now Booking announcements and limited-time pricing for the remaining 2026 weekends.
iv.Trends with personality
Relatable trend Reels such as “When your photographer is also a girls girl” and Happy Photographer's Day to build a warm, personal brand voice.
Content Execution
Instagram Reels, behind-the-scenes content, studio space features, event and seasonal promotions, booking graphics and content calendars across both accounts.
capturingbeautyloft☰
28posts246followers9following
Photography • Content Creation • Events
A creative studio space by @capturingbeautynj
NOW BOOKING ✨
Scroll the feed · tap a post
Results · @capturingbeautyloft
Instagram performance
Jul 24 – Oct 21, 2026
Views by content type
Reels drove most of the reach in every period. Values are rounded as shown in Instagram Insights.
Top Reels by views
| Reel | Views |
|---|---|
| Behind the camera · couple session | 5,239 |
| Family session BTS · “One of the greatest gifts…” | 4,779 |
| SolaceHQ · studio space | 4,538 |
| Now Booking · Capturing Beauty Loft | 4,344 |
| Holiday family session · black gown | 4,125 |
| Group portrait | 3,744 |
| Behind the scenes · studio lounge | 3,607 |
| When your photographer is also a girls girl | 3,467 |
View counts as shown on the accounts' Reels on October 22, 2026. Collaborative Reels appear on both accounts.
Data source: Instagram Insights for @capturingbeautyloft and public view counts on @capturingbeautynj and @capturingbeautyloft. These are account-level results during my involvement, not isolated effects of individual posts.
Personal Branding & Creative Projects
The Focus
Selected creative projects, branding concepts, visual identities, moodboards, digital campaigns, and social media strategies.
The Approach
Developing a brand's visual identity and communicating its personality across digital platforms.
Featured Projects
Add project names and one-line descriptions here. (Editable placeholder.)
thenalayedit.co☰
—posts—followers—following
The Nalay Edit
Creative Strategy · Digital Storytelling
Additional
Creative Work
What I can create for you
Let's Build Your Digital Presence
"Thoughtful strategy. Beautiful execution. Meaningful connections."
What I offer · The Nalay Edit
Social media, your way.
Thoughtful content, personalized strategy, and approachable packages for businesses at every stage. Introductory founding-client rates are available for a limited number of clients.
The Social Edit
$250/ month
For small businesses building a consistent, polished Instagram presence.
- 6 posts monthly: 3 Reels + 3 graphics or photos
- Captions and hashtag research
- Basic content calendar
- Instagram scheduling
- Monthly insights summary
Client supplies photos and videos. One Instagram account.
Build my packageThe Brand Edit
$450/ month
For growing brands looking for both strategy and consistent content.
- 10 posts monthly: 4 Reels + 6 graphics or photos
- 4 Instagram Story frames
- Content strategy and calendar
- Captions, hashtags, and scheduling
- 1-hour local content session
- Monthly performance report
One Instagram account. Extra travel billed separately.
Build my packageThe Creative Edit
$700/ month
For brands wanting deeper creative support and a wider digital presence.
- 14 posts monthly: 6 Reels + 8 graphics or photos
- 8 Instagram Story frames
- 2 platforms (adapted content)
- Creative direction and trend research
- Captions and scheduling
- 2-hour local content session
- Monthly analytics and strategy call
Second-platform posts adapt existing content. New content is quoted separately.
Build my packageFounding-client pricing: rates are introductory and subject to availability. Packages include one round of revisions per deliverable and a two-month initial commitment. No promise of specific sales, follower counts, or viral reach.
Need something specific?
À la carte
Get creative help without signing up for a full monthly plan.
Prices are starting rates. Scope, travel, and specialized production may change the final quote.
Plan your investment
Package calculator
Select your package, add extra services, and see your estimated first-month cost. Copy the estimate or send it straight to me with your inquiry.
Optional one-time add-ons
Add-ons are estimated as one-time services for month one. Contact me for ongoing extras or custom quotes.
Your personalized estimate
The Brand Edit
$450
Estimated first-month total · USD
Future months start at the monthly package price unless extra services are added. Final proposals are confirmed after a discovery call.
The experience
How we'll work together
- 01
Let's connect
We discuss your brand, goals, and creative needs in a discovery call.
- 02
Let's create
I develop your strategy, content, visuals, and schedule for your approval.
- 03
Let's refine
We review performance and improve the next month's content plan.
Good to know
Do I need to provide photos or videos?
The Social Edit requires client-provided footage and images. The Brand Edit and The Creative Edit include limited local content sessions, as described in each package.
Are the prices guaranteed?
These are introductory starting prices. Final rates are based on scope, location, turnaround, and content needs, and are confirmed in a written proposal.
How do payments work?
Monthly package invoices are due before work begins each month. The initial engagement is two months. Other payment terms are set out in your service agreement.
Do you offer revisions?
Each deliverable includes one round of revisions. Additional revisions and rush requests may require an extra fee.
Can I request custom work?
Absolutely. Event campaigns, brand launches, photography, and creative projects can be scoped and priced separately.
Kind Words & Creative Collaborations
Reserved for a verified testimonial from a client.
Name · Role · Company
Reserved for a verified testimonial from a supervisor.
Name · Role · Company
Reserved for a verified testimonial from a collaborator or reference.
Name · Role · Company
Have a vision?Let's bring it to life.
Whether you're building a brand, searching for a creative collaborator, or looking for someone to bring fresh ideas to your digital presence, I'd love to hear from you.